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Understanding Gen Z of India

Gone are the days when millennials were the most targeted young group by brands. The oldest of the millennials are today in their mid 30s!

Technology, Internet and Social Media with Gen Z

Unlike any generation before them, Gen Z shares a very simple relationship with technology, the Internet, and social media.

Fear of missing out on 2021

Gen Z fears, dreams and expectations from the new year, in a nut shell